Inception® is formulated with Animal Protein first to serve your feline companions needs. We understand your feline companions is a carnivore first, omnivore second and thrive with good Animal protein in their diet. At Inception® Pet Foods we ensure our first two ingredients are Animal Protein. Inception Pet Food Formulas are Free of Potato, Legume, Corn, Wheat, Soy, Artificial Colors, Artificial Flavors and Artificial Preservatives. We want to give your feline companions everything they need for a long and happy life with you.